Engagement Rate Calculator for
TikTok
Free TikTok engagement rate calculator — enter any @username to instantly check real engagement with our median-based formula.
How We Calculate Engagement Rate
Unlike other calculators that use simple averages, FairCreator uses a median-based approach that gives you realistic expectations.
Last updated: February 2026
TikTok Engagement Rate Formula
Engagement Rate equals the sum of Likes, Comments, Shares, and Saves divided by Median Views, multiplied by 100. We calculate engagement rate by dividing the sum of all interactions by the median number of views across recent posts, then multiplying by 100 to get a percentage.
We measure all meaningful interactions (likes, comments, shares, and saves) and divide by median views—not average—to give you realistic performance expectations.
Why We Use Median Views
Average views can be heavily skewed by one viral video. If a creator has 9 videos with 10K views and 1 video with 1M views, the average is 109K but the median is 10K—which better represents typical performance you can expect from a collaboration.
Skewed by viral outliers
Realistic expectation
Our Data & Methodology
FairCreator's engagement calculations are built on analysis of 50,000+ TikTok accounts across 12 industries since 2024. Our benchmarks are updated quarterly based on actual creator performance data, not surveys or estimates. We use median values instead of averages to filter out viral outliers and give you realistic expectations for collaborations.
2026 TikTok Engagement Rate Benchmarks
Industry-specific engagement benchmarks for 2026
All Categories (Average)
AVGEducation
Media & Entertainment
Beauty
Tech
Finance
FAQ
Common questions about TikTok engagement rates
The overall average TikTok engagement rate is 4.1% when calculated by views. However, it varies significantly by industry: Education leads at 7.4%, Media & Publishing at 5.2%, Beauty at 4.5%, Tech at 3.8%, and Finance at 2.8%. Smaller accounts (under 100K followers) typically achieve 5-10% ER, while accounts over 500K average 2-4% due to broader, less targeted audiences.
TikTok engagement rate is calculated by dividing total interactions (likes, comments, shares, and saves) by the number of views, then multiplying by 100. Our calculator uses median views instead of average views, providing a more stable and accurate measure of typical content performance.
A comprehensive TikTok engagement rate includes four key metrics: likes, comments, shares, and saves. In 2026, TikTok's algorithm places significant weight on shares and saves as signals of deep engagement, making them essential for any accurate calculation. Simple calculators that only count likes and comments miss up to 40% of actual engagement.
Median views give you realistic performance expectations. If a creator has 9 videos with 10K views and 1 viral video with 1M views, the average is 109K—but you'll likely only get 10K views (the median). Using median protects you from overpaying based on one-time viral outliers and shows typical performance you can actually expect from a collaboration.
Proven strategies: 1) Hook viewers in the first 3 seconds with a compelling question or visual, 2) Post consistently (3-5 times per week minimum) during peak hours (6-10 PM local time), 3) Use trending sounds and hashtags within the first 24 hours of them trending, 4) Add clear calls-to-action asking viewers to comment, share, or save, 5) Respond to comments within the first hour to boost algorithmic distribution, 6) Participate in duets and stitches to tap into existing audiences.
This is called 'audience dilution.' As you grow, TikTok shows your content to a broader audience beyond your core followers, including people less interested in your niche. Accounts under 100K followers average 7.5% ER, while accounts over 1M average 2.9%. This is normal—focus on maintaining engagement quality rather than chasing percentages as you scale.
Yes, bot accounts can artificially inflate engagement metrics through automated likes and comments. Common signs include sudden follower spikes, unusually uniform comment patterns, and engagement rates that don't correlate with view counts. Always verify engagement authenticity before making partnership decisions.
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